Godrej Consumer Products Limited (GCPL),
a major player in the Indian FMCG industry has announced
Godrej Ezee ‘Rahaat – Ek Abhyaan’ a winter
wear donation drive in association with the Rotary International
District 3010. This is the 2nd year of the initiative, last
year Godrej Ezee Raahat Ek Abhiyaan was done in Delhi NCR
region and had received tremendous response. Around 350
collection centres were created and 10 lakh woolens distributed
in Delhi NCR. This year the initiative is being extended
to 3 cities of UP. Kanpur, Agra and Aligarh.
Every
year thousands of people are badly affected by the cold
wave that sweeps the Northern regions, especially in Delhi,
NCR and U.P. 2003 and 2005 have been the worst winters in
the last 10 years and maximum deaths were reported in these
years. Last year, there was no major report of winter death
from Delhi NCR region. Part of it may have been contributed
by the success of Raahat Ek Abhiyaan. GCPL along with Rotary
had thus taken a first step towards resolving the problem
with this initiative.
Commenting on the initiative, Mr. V Suresh, Vice President,
Marketing, Godrej Consumer Products Ltd, said, “We
are concerned about the cold wave that claims so many lives
every year. Last years drive has given us confidence that
we can make a difference. Through Godrej Ezee ‘Rahaat
- Ek Abhyaan’ winter wear donation drive we will attempt
to reach maximum homeless and needy to provide them with
winter wear to fight the severe cold waves. To implement
this initiative we have partnered with Rotary, who with
their expertise and vast network will ensure maximum reach
in and around the vicinity. ”
Gracing the occasion popular Bollywood personality Mahima
Choudhary emphasised “Delhi winters can be mercilessly
cruel, the biting cold and the dry weather are responsible
for a high level of mortality this time of year. I am humbled
to be associated with this noble cause to help the poor
and destitute. The privileged often take basic necessities
like woolen clothes for granted; blissfully unaware of how
important this can be for the less fortunate.”
Rtn.
Mukesh Arneja, DG, RID 3010 said, “We are very happy
to lend our support to GCPL. This was a concern area that
was left unaddressed for quite some time. With the support
of our 500 centers in Delhi NCR, Kanpur, Aligad and Agra
and 4000 rotarians we will ensure the success of this initiative.”
This
drive will entail over 500 collection centers, RWA’s
(Residential Welfare Associations) and all Reliance Web
World outlets which will be set up across Delhi, NCR, Lucknow,
Agra and Aligarh. Rotary club of Delhi Maurya is the parent
body of the ground activities headed by the president Dr
K.K Goel. The project co-ordinator is Mrs Deepshikha. Any
individual who wishes to donate their winter wear can do
so by either visiting the Rotary centers, the selected RWA’s
and the Reliance Web World outlets which are being constantly
announced on BIG FM and the newspapers. There will be banners
put up near each collection point to facilitate the donor.
In
addition, mobile collection centers will be rolled out wherein
vans will map the areas of Delhi NCR, Lucknow, Aligarh and
Agra. There will be constant announcements on the citing
of the vans as well as the RJ’s visiting these vans
to get views of the people on the cause. All the collection
centers will act in sync following which the collected winter
wear will be personally distributed amongst the homeless
and needy.
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